Boots own brand contact lenses
High street retailers like to create their own in-house brands (or white label / own label). This creates a feeling of exclusivity and allows them to lock consumers in, since they will be unable to find the products elsewhere.
Boots have launched a number of products under their own brand. In order to reduce the confusion this might create, we have made a comparison table which allows you to find equivalent products (and yes, they are exactly the same, just with different packaging).
We pride ourselves not only on being up to 75% cheaper than Boots but also in offering a much wider range of contact lenses and lens solutions.